This week on Cyrus Says, we meet Ramya Ramamurthy, a media professional with over 15 years of experience in various fields covering print, TV and digital mediums. She talks to Cyrus about:

Why big companies need to cover all their bases when it comes to branding.
How Facebook's stocks went up after Zuckerburg's deposition.
How she researched different brands for her book.
Why Coke Studio is an example of brand elevation.

You can order Ramya's book Rebuild online here: https://www.amazon.in/Rebuild-Indian-Overcame-Emerged-Stronger/dp/9351951405/