The Branded Podcast Playbook for India

A practical guide for brands, agencies, and marketers looking to build podcasts that drive reach, credibility, and long-term brand value in the Indian market.

Podcasting in India does not follow the same rules as the US or UK.

Discovery is video-led. YouTube matters. Shorts matter. Distribution matters. Internal approvals matter. Measurement expectations are different.

This playbook is built for that reality.

Created by IVM Podcasts, one of India’s earliest and most experienced podcast studios, it brings together real-world lessons from branded podcast projects across finance, FMCG, entertainment, public interest campaigns, and long-term brand IP.


What You’ll Learn

  • How to decide if your brand should launch a podcast

  • The formats that work in India right now

  • Video-first podcast strategy for Indian audiences

  • How to measure success beyond vanity metrics

  • Budgeting, production, and distribution frameworks

  • Common mistakes brands make, and how to avoid them

  • How branded podcasts can compound in value over time

Built from years of operating at the intersection of content, platforms, and brand partnerships.

By IVM Podcasts

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