Advertising has a bad name. It's often perceived as that one thing which we can't wait to skip or block. But is that all it’s about? Because if you listen to all the conversation around it, it's end-game advertising! Well, all is not what meets the eye. While this is a time of extreme change for the advertising industry fueled by a large amount of flux in the content and media industries, this might be the one time when advertising is growing beyond what anyone can imagine.
To dig deeper into this mystery box that is the world of advertising, we are launching a new podcast with Varun Duggirala, Co-Founder & Content Chief at The Glitch. Each week, he discusses the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday.
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