Ep. 11: Sorry. Please Leave!

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In this episode of The Sponge Podcast, Ambi Parameswaran talks about Why it's crucial to turn down incompatible clients. He further talks about, How voicing 'No' early on, reduces the chances of damaging a company.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 09: Missing The Big Blue Ocean

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In this episode of The Sponge Podcast, Ambi Parameswaran speaks of a time when his agency had been assigned a Globally renowned client. He further sheds light on how an agency should build arguments and try harder to communicate more effectively.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 08: Your Tax Dollars At Work

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In this episode of The Sponge Podcast, Ambi Parameswaran recounts his pleasant experience at a meeting with the Income Tax Department, where he was invited to present Tax collection/Communication strategies to the highest direct taxation body of the country.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 07: Setting The Right Expectations

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In this episode of The Sponge Podcast, Ambi Parameswaran sketches out why it is consequential to set realistic goals and then slowly elevate them. He further talks about why leaders and organizations should set smart goals rather than impractical targets.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 06: Who Reads Body Copy?

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In this episode of The Sponge Podcast, Ambi Parameswaran talks about the 'Head' and 'Body' of marketing. Find out how each of them are significant in the world of advertising.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 02: Sages And Books

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What are the different kind of clients? How do you categorize your client into different archetypes? Is there an IIM Calcutta mafia in the brand business? Do you have what it takes to serve a customer? Ambi Parameswaran addresses all this and more in this week's episode.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
You can check out our website at http://www.ivmpodcasts.com/