Ep. 19: An Apple A Day

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In this episode, Ambi Parameswaran talks about his admiration for Vinita Bali and other successful women back in the 1980s. What's a foolscap paper? How did research and analysis happen back in the early 1980s?
Listen to the episode to know more.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 17: A New Business Pitch That Wasn't Quite...

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This week on The Sponge Podcast, Ambi Parameswaran reminisces about the time when he met Pradipta Mohapatra and how in their first conversation he struck a deal with the RPG group. They also talk about executive coaching and the various personality groups used in the 'Myers-Biggs Type Indicator' (MBTI) test.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 16: Biases, Biases, Biases

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This week, Ambi Parameswaran talks about how working with UTI and LIC changed his perception towards PSUs. He also shares a story about the famous 'UTI country' campaign and how it came into being.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 15: Architects And Pillars

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In this episode of The Sponge Podcast, Ambi Parameswaran explains why it is essential to demonstrate a greater degree of trust in a client and agency relationship.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 14: Reading Smoke Signals

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"There is always a lot of missed communication between the client and the agency. If you don't maintain this parallel dialogue going, you will never be able to manage things."
In this episode of 'The Sponge Podcast', Ambi Parameswaran discusses the significance of keen awareness to read smoke signals from a client.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 13: India's First CEO CM

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In this episode of The Sponge Podcast, Ambi Parameswaran recalls his memorable experience with India's first CEO CM, Mr. Chandrababu Naidu.
He further talks about how forbearing leaders can change the blueprints of a country for the better.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 12: Red & White... And Brown!

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In this episode of The Sponge Podcast, Ambi Parameswaran talks about how the ability to accept mistakes and move forward through a show of humility and social intelligence sets great leaders apart.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 11: Sorry. Please Leave!

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In this episode of The Sponge Podcast, Ambi Parameswaran talks about Why it's crucial to turn down incompatible clients. He further talks about, How voicing 'No' early on, reduces the chances of damaging a company.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 08: Your Tax Dollars At Work

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In this episode of The Sponge Podcast, Ambi Parameswaran recounts his pleasant experience at a meeting with the Income Tax Department, where he was invited to present Tax collection/Communication strategies to the highest direct taxation body of the country.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 07: Setting The Right Expectations

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In this episode of The Sponge Podcast, Ambi Parameswaran sketches out why it is consequential to set realistic goals and then slowly elevate them. He further talks about why leaders and organizations should set smart goals rather than impractical targets.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 06: Who Reads Body Copy?

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In this episode of The Sponge Podcast, Ambi Parameswaran talks about the 'Head' and 'Body' of marketing. Find out how each of them are significant in the world of advertising.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/