Ep. 28: One Final Squeeze!

TheSpongePodcastEpisode28.png

"Re-frame the relationship into one of learning."
On this final episode of the season, Ambi Parameswaran talks about re-framing every situation, especially customer relationships.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 27: The Self-Driven Driver

TheSpongePodcastEpisode27.png

"If you look around, you can actually learn from other people not necessarily the mighty but also the simple."
This week on 'The Sponge Podcast', Ambi talks about the his experience with different types of people and tells us how a company can rise with 'over workers' like Ghouse bhai- the self-driven driver.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 26: Value Quality Over Cost

TheSpongePodcastEpisode26.png

'If you are trying to control cost in your company, every small bit matters'.

This week on 'The Sponge Podcast', Ambi talks about Mr. Azim Premji, the Indian business tycoon, philanthropist, and Chairman of Wipro Ltd. Ambi reminisces about the time he worked with Mr. Premji on Wipro's new logo and ethos. They also talk about cost control and economizing expenses.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 25: Decisions Made Rapidly

TheSpongePodcastEpisode25.png

"Clients tend to take very long to make a decision."
On this week's episode, Ambi highlights the most important quality of a CEO of an organization and the importance of quick decision making when it comes to brand communication.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 24: You're Fired!

TheSpongePodcastEpisode24.png

This week on 'The Sponge Podcast', Ambi shares his work experience in the advertising agency as an account executive trainee in the year 1979. In this conversation, he talks about the 'F' word that we all get scared of- Fired. He also talks about leadership lessons he learnt from his clients, how one should not get bullied by their clients, and a lot more.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 23: Doodh Si Safedi Customer Focus

TheSpongePodcastEpisode23.png

“Better products, Better Value, Better Living, Nirma is all about that.”

How did Karsanbhai Patel become a corporate pioneer and built an iconic detergent brand or maybe more than that, or how did it become a ‘Sabki Pasand’?
Find out more on the recent episode of #TheSpongePodcast

Check out Ambi’s latest book ‘Sponge’: https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 22: Lights, Camera, Action!

TheSpongePodcastEpisode22.png

"Clients have to realize that celebrities need them as much as they need celebrities."

Does having a celebrity associated with your brand giving it a competitive edge over others? He also shares some interesting celebrity stories and talks as to how clients get trapped in the brand-celebrity vicious cycle.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 21: Failing to Try Versus Failing

TheSpongePodcastEpisode21.png

"People don't quit jobs, they quit their bosses."

On this episode, Ambi talks about how working with entrepreneurs is different from working with large companies and how the famous Naukri.com 'Hari Sadu' advertisement was conceptualized.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 20: A Giant Learns to Dance

TheSpongePodcastEpisode20.png

"Today, if India's image in the world has changed, it's largely due to the IT people."

On this episode, Ambi shares his experience of working with Tata Consultancy Services (TCS) for over 15 years. In this conversation, he also talks about the journey and growth of TCS and how it placed itself in the global IT market.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 19: An Apple A Day

TheSpongePodcastEpisode19.png

In this episode, Ambi Parameswaran talks about his admiration for Vinita Bali and other successful women back in the 1980s. What's a foolscap paper? How did research and analysis happen back in the early 1980s?
Listen to the episode to know more.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 17: A New Business Pitch That Wasn't Quite...

TheSpongePodcastEpisode17.png

This week on The Sponge Podcast, Ambi Parameswaran reminisces about the time when he met Pradipta Mohapatra and how in their first conversation he struck a deal with the RPG group. They also talk about executive coaching and the various personality groups used in the 'Myers-Biggs Type Indicator' (MBTI) test.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 16: Biases, Biases, Biases

TheSpongePodcastEpisode16.png

This week, Ambi Parameswaran talks about how working with UTI and LIC changed his perception towards PSUs. He also shares a story about the famous 'UTI country' campaign and how it came into being.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 15: Architects And Pillars

TheSpongePodcastEpisode15.png

In this episode of The Sponge Podcast, Ambi Parameswaran explains why it is essential to demonstrate a greater degree of trust in a client and agency relationship.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

Ep. 00: Introduction

TheSpongePodcastEpisode00.png

Welcome to The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwaran.

Each episode is an in-depth conversation about a chapter from Ambi's new book Sponge - Leadership Lessons I Learnt From My Clients
Host Amit Doshi sits down with Ambi as he shares some of the best advice he’s gotten over the years from reading, asking questions, observing, and acting more like a sponge.

The Sponge Podcast brings you empowering insights from some of the most iconic business leaders like Ratan Tata, Azim Premji, S. Ramadorai, Dr. V. Kurien, Karsanbhai Patel and many others.

Episodes out every Monday, starting 4th Feb 2019.

Check out Ambi's latest book: https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
You can check out our website at http://www.ivmpodcasts.com/

Follow us on twitter, instagram and facebook. We're @ivmpodcasts