Ep. 58: Market Research Can Be Fun: A chat with Utsav Mamoria

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While 'market research' sounds vanilla and a career that not too many starry-eyed 3 year olds might have, it's one heck of a fascinating subject. Look around you - everything is the result of some sort of research. From the colour of clothes you wear, to the shape of the phone you're listening to this show on, to the price fixed by the Uber you're taking, to the lines in the horrible billboard ad staring you in the face - each, at some point of time would have seen some sort of research. While some might just be a poor Surveymonkey link circulated to everyone in the office, some others would be a lot of scientific and thorough than that. And to discuss the latter, we have Utsav Mamoria, a MR professional who is also a voracious reader, traveler and poor joke aficionado. Meaning - ideal Simblified fodder.

Join us as we talk about market research, its applications (even in the wildest of fields) and fun anecdotes from the field.

Reach Utsav at @utsavmamoria on Twitter.
Also be sure to get in touch with the Simblified gang on Chuck , Naren  and Srikeit

You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5

You can check out our website at http://www.ivmpodcasts.com/

Ep. 57: How Ad Films Work: A Chat with Dharam Valia

While the film world has lights, camera, action... The advertising world has brief, PPT, ad (roughly). Some ads are better than others. Some of them are so well shot that you might actually stop in wonder and think how they were made (you know, a lot like films themselves).

This week, we look at how exactly this is done. We chat with Dharam Valia, who's been running Hungry Films for the last 3 years. Along the way, we take several potshots at advertising, make several poor jokes and glean into the future where digital ads with 'skip' are seen more than traditional TV ads. Oh and Dharam used to be the boss of 2/3 of Simblified - we'll leave it to you to work out which (Hint: Naren never worked in advertising).

Find Dharam at @dharamv on Twitter.

And the three sexy hosts on the show are Chuck (@chuck_gopal), Naren (@Shenoyn) and Srikeit (@Srikeit).

You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5

You can check out our website at http://www.ivmpodcasts.com/