Ep. 57 (Rebroadcast): How Ad Films Work: A Chat with Dharam Valia


Today, we rebroadcast one of our favourite interviews: Dharam Valia, who heads an awesome production house based out of Mumbai. Regular programming commences next week!

While the film world has lights, camera, action... The advertising world has brief, PPT, ad (roughly). Some ads are better than others. Some of them are so well shot that you might actually stop in wonder and think how they were made (you know, a lot like films themselves).

This week, we look at how exactly this is done. We chat with Dharam Valia, who's been running Hungry Films for the last 3 years. Along the way, we take several potshots at advertising, make several poor jokes and glean into the future where digital ads with 'skip' are seen more than traditional TV ads. Oh and Dharam used to be the boss of 2/3 of Simblified - we'll leave it to you to work out which (Hint: Naren never worked in advertising).

Find Dharam at @dharamv (https://twitter.com/dharamv) on Twitter.

It's an Indian podcast - probably the best to come from Malad West - that takes things that happen around us, and deconstructs them in a language you can understand, often surmounting several puns and PG Wodehouse references along the way. We aim to make you appear smarter during parties, job interviews, and dates.
Your hosts (and Twitter / Instagram handles) are Chuck (@chuck_gopal / @chuckofalltrades), Srikeit (@srikeit@srikeit) and Naren (@shenoyn@shenoynv). We are part of the IVM Podcast network, who, till this day, wonder why they signed us on.

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios