Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?
In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.
Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.
PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.