Ep. 02: Sages And Books

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What are the different kind of clients? How do you categorize your client into different archetypes? Is there an IIM Calcutta mafia in the brand business? Do you have what it takes to serve a customer? Ambi Parameswaran addresses all this and more in this week's episode.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

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