Ep. 10: Democratizing Music with Samir Bangara

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This week Samir Bangara, Co-Founder & Managing Director at Qyuki Digital Media joins Karthik Nagarajan to talk about:

  • His journey from an investment banker to running Indiagames to starting Qyuki.

  • The cultural differences between India and China

  • How the idea of Qyuki come into being

  • The future and growth of Digital content and digital stars

...and more.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 09: The Business of Good News with Dhimant Parekh

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This week, Dhimant Parekh, founder of The Better India joins Karthik Nagarajan and they talk about

  • How the concept of creating a media platform which is naturally positive come into being

  • The growth and business aspect of India's largest media platform for social impact

  • Venturing into video content and launching a curated marketplace that will benefit micro, small and medium enterprises

  • The reader demographics and exploring the scope of language

...and more.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 08: Building Brand 'You' with Karthik Srinivasan

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Communication consultant Karthik Srinivasan joins Karthik Nagarajan to discuss social media branding. They also talk about:

  • The platform-based difference in communication across various platforms

  • The impact of social media on building brand identity

  • The frequency of brand communication on various social media platforms

  • Their mutual respect for Anand Mahindra when it comes to personal branding

...and more.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 07: Journey Of An Idea with Jigar Fernandes

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Karthik Nagarajan is in conversation with Jigar Fernandes, founder and creative head of Tiqui-Taka. He talks about:

  • His journey from being a footballer to becoming an adman

  • How his famous Ambuja cement Great Khali ad came into being

  • How football came back to his life with the "Meri Doosri Country" campaign

  • The future of the advertising industry

...and more.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 06: Independent Journalism 2.0 with Samir Patil

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Samir Patil, the founder of Scroll.in joins Karthik Nagarajan to discuss the changing trends in Indian news media and they also talk about:

  • The new wave of social media journalism and digital news media

  • Why fake news spreads like a wildfire

  • The origin, journey and the growth of scroll media

  • Future of digital news media in India

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 05: The Murder Of A Tigress with Anand Siva

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How well do you know your environment? How aware do you think you are of our environmental problems? This episode features animal activist Anand Siva, as he joins Karthik Nagarajan to talk about-

  • The other side of the killing of Avni the tigress's story

  • The impact of the rising number of infrastructure on biodiversity

  • How the water crisis in India will have an impact on the number of urban suicides

  • His professional journey, animal activism, and veganism
    ...and more.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 04: The Drinkscovery of India with Pushpanjali Banerji

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From 'The Dewarists' to the live music festival 'NH7 Weekender', are these campaigns efficient enough to give these alcohol brands an edge over their competitors?
Listen to Pushpanjali Banerji, Brand Director at Kyndal Group in conversation with Karthik Nagarajan to talk about:

  • How alcohol marketing has evolved over the years

  • India's scotch whiskey connection

  • The growth of wine and beer brands in India

  • Innovative content marketing strategies used by alcohol brands

...and more.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 03: Building Brands Across Decades with Ambi Parameswaran

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Host Karthik Nagarajan is in conversation with Ambi Parameswaran, Founder of Brand-Building.com. They talk about:

  • Publishing books being a way of giving back to the advertising world

  • How Ambi discovered the role of religion in identifying customer behavior

  • Why data and research should be the fundamentals of advertising

  • Why is there a need for a new breed of creative directors

...and more.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

Ep. 02: Sports Analytics with Ramky S

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On this episode of The Filter Koffee Podcast, Karthik Nagarajan is in conversation with Ramky S, Founder, SportsMechanics India. He talks about-

  • His brief stint as a cricketer and a coach in Chennai

  • Introducing video analytics into the game of cricket

  • What a regular Indian team meeting looks like?

  • Why Sehwag dedicated his Multan's triple hundreds for Ramky?

More details in the podcast!

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here.

You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5

You can check out our website at http://www.ivmpodcasts.com/

Ep. 01: Nishant Radhakrishnan - Film Editor

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On the very first episode of The Filter Koffee podcast, Karthik Nagarajan is joined by film editor Nishant Radhakrishnan. He talks about

  • The Importance of focus group screenings

  • The new age of OTT platforms

  • Comparison between Bollywood and South Indian films

  • Why movie studios no more buy romance as a genre

More details in the podcast!

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here.

You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5

You can check out our website at http://www.ivmpodcasts.com/

Ep. 00: Introduction

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The Filter Koffee podcast is not an interview. It is a window into the minds of the most interesting people that the host has met. A peek into their craft, passions and convictions. Mostly, it is a conversation. The kind that leaves you richer. The kind that only coffee can bring out.

Karthik Nagarajan likes his coffee strong, just like his conversations. This cryptographer turned researcher turned screen writer turned marketer, sits down with creators, activists, business leaders, and the occasional neighbour for an unstructured chat.

The only thing filtered on this podcast is the coffee.

The Filter Koffee Podcast with Karthik Nagarajan - Episodes out every Wednesday, starting 16th January.

You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5

You can check out our website at http://www.ivmpodcasts.com/