Ep. 111: Everything you wanted to know about Indipop - with Atul Churamani

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Everyone remembers the Golden Indipop era fondly. Starting with Baba Seghal & Alisha, through to its peak of Silk Route & Sonu Nigam's pre-Bollywood excursions, to Bhangra-fuelled anthems, to an arguably inevitable decline. Everyone has a kvlt favourite (ours is Paisa by Agosh!). To talk about Indipop - why it came about, how it grew & matured (and, well, immatured) and why we don't have a 'scene' today, the Simblified trio speaks to Atul Churamani. Atul was an important part of the Indipop movement with Magnasound in the 90s, pivotal to development of many artists' careers and positioning. He now runs Turnkey Publishing (one of India’s few independent music publishers, A&R, and curation of artists for music festivals), and has spent several years in the music industry. Join us for a fascinating chat about one of the most glorious eras of this most indigenous of genres, the importance of MTV / Channel [V] / and of course, Bollywood. It was one of the most enlightening chats we've ever had, thoroughly proven by how silent the three hosts were (and thank goodness for that).

Follow Atul Churamani on Twitter: https://twitter.com/anrman
Check out what Turnkey Publishing is up to: http://www.turnkeymusic.in/

NEW TO SIMBLIFIED?
It's an Indian podcast - probably the best to come from Malad West - that takes things that happen around us, and deconstructs them in a language you can understand, often surmounting several puns and PG Wodehouse references along the way. We aim to make you appear smarter during parties, job interviews, and dates.
Your hosts (and Twitter / Instagram handles) are Chuck (@chuck_gopal / @chuckofalltrades), Srikeit (@srikeit@srikeit) and Naren (@shenoyn@shenoynv). We are part of the IVM Podcast network, who, till this day, wonder why they signed us on.

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