In Brief: Shunya One Ep. 6

On episode 6 of Shunya One, Kuldeep, Head of Business and Customer Success at CleverTap joined Shiladitya Mukhopadhyaya and Amit Doshi to discuss some of the latest issues in tech and business.

After reminiscing over the days of Nokia N9 and E71, they discuss the importance of sales. Kuldeep talks about how start-ups don’t give it its due: 

Indian businesses have always reacted in a way [that] they need to organise, and one way they’ve found to organise (in my opinion at least) is they cluster around each other, you go to Tirupur where almost half of cotton hosiery is done or you go to Bhilwara (which is close to Chitod-Udaipur) where almost half of India’s polyester is done. Right outside Bhiwandi, there are literally looms and looms...Bombay is a big cloth centre. Lot of these businesses are clustered together, they face the same business challenges so on and so forth, so [what’s] fundamental to running a business in India is if you don’t know how to sell, you will lose your identity because you’ll be lost among a crowd. Nobody will see you fail. You’ll just disappear in the background, which is why (when you mentioned startups) there are some start-ups who clearly cannot sell. There are start-ups who are all about the product, they’re all about the softer disciplines (and I don’t mean soft in a bad way) - you can have a great product, you can have a great package, you can have a great vision, you can be executing brilliantly. but in the end someone has to translate it into money, someone has to translate into a partnership.

Over the course of their discussion they briefly cover the sales strategy of Windows, the current state of the mobile markets and whether the Iphone is the winner that has taken all in the market. On the last point, Amit had this to say:

I absolutely understand that apple makes a lot more money than [HTC, Xioami, 1+], but these people are also rational actors. They’re not going to continue staying in this business if they don’t see a path to money making. And people are not going to fund them if they don’t see a path to money making at some point, right? The sheer number of people using android, as opposed to iphone, is 4 times that number. to me that says that there is something over there. Point being, that it’s not winner takes all.

Catch the full episode here: