In Brief: Shunya One Ep 24

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On this episode of Shunya One, we are joined by Bala Menon, an independent product strategist from Mumbai. Their conversation covers the process and various stages of building technology-based products, research on augmentatives systems and the different aspects to a product related profile in organisations and startups today.

Bala expanded on the designation and job profile related to programming and building products.

A lot of generalists now prefer calling themselves as product people, because they don’t need to have specialties beyond a point. I mean you could say, look I am a programmer but I get to decide where this product is headed, or what I need this product to do. And I have a little bit of an interjection to make here when you think about founders who are technical, so let’s say you want to write a program you really have to understand what is the problem you are trying to solve. Because you have to logically define it and really go to the depths of what you are trying to solve and that’s how you kind of create the program. The good thing about that and that’s also how a lot of founders used to think. And Microsoft had product management programs where it was a purely technical role, unlike what you are seeing now which is an offshoot of marketing and other things.

Shiladitya inquired about the challenges faced by non-tech founders while building or launching a product. Bala explained:  

A lot of non-tech founders are not reading the kind of stuff that tech founders are. A lot of tech people read very nuanced versions of how to launch a product. Right from setting up a server to kind of getting your first 100 users, and how to set up your analytics; non-tech founders are not essentially reading that. I am not saying everybody isn’t, but most of them aren’t. It is a challenge to them because most of them are getting these toned down, watered down versions of it in different forms and ways and it is also confusing the heck out of them.

Listen to the full episode here: