In Brief: Shunya One Ep. 22

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On this episode of Shunya One, we are joined by Naiyya Saggi, Founder of BabyChakra, a parenting platform. This conversation covers how technology can help make better decisions about childcare, parenting and healthcare with a focus on building a strong community equipped with insights and technology.  

Shiladitya inquired about the the kind of insights that Naiyya found to understand the market for BabyChakra. To which she responded:

Just think about how we all make decisions today. Essentially there are two massive trends that we are riding on: I think now is the perfect time to be creating something like BabyChakra. the first big trend is of data democracy. So you look at how Jio has come in and completely changed, how we consume and how much we consume online, right? And how online consumption is now becoming a part of how we operate, day in and day out. And the second big sort of trend, if you will is: look at the smartphone prices. And if you look at how India has completely leapfrogged. We didn’t even go through the “desktop or the laptop revolution” we pretty much leapfrogged into the smartphone ecosystem. And what that means essentially is that there are more women who for the first time in history have access to the internet. And what are these women looking for? And honestly, they are not even on Facebook groups. Why? Because they feel Facebook is not safe, it is not a trusted platform for them to be a part of. So where do they come to? And what do they access or what are they even allowed to access online? It is stuff around parenting, family, healthcare. It is stuff about what is good for themselves and their kids.

Naiyya also spoke about how technology comes into play:

Think about what you want your consumer and user to experience. And what adds value to his/her life and then build accordingly. And some these things are some very very simple feature sets and some of them are much more complex in terms of the algorithms you build out or sort of how you undertake to create a certain experience. Just to give you two very quick examples. I love the fact that both of you used the word community because fundamentally that’s what we want to feel like. And actually what we are is a very very smart and a very personal companion. So every mother has a unique BabyChakra experience and that is powered by machine learning and that is powered by proprietary algorithms that take more than 150 data points from every interaction that she has with BabyChakra. So that is pretty much what we are building at BabyChakra in terms of the overall experience.

Listen to the full episode here: